CHECK OUT THE BRANDS CURRENTLY ONBOARD WITH FLIGHT CLUB
Flight Club 2026
Come learn how East Coast Radio can make your name famous.
Attendees Receive Four Powerful Freebies
Give us 90 minutes of your time, and we'll tell 100,000 people about your business.
You’ll get to use Your Perfect Message Machine to craft your perfect message.
That same message is turned into a slick “As heard on radio” video.
You’ll also get a free Overtake Report—real AI market data turned into a clear plan to beat your competitors.
Flight Club Presentations
Choose a day and time that best suits you:
- Monday 23rd February. 8 am, 11 am, 2:30 pm
- Tuesday 24th February. 8 am, 11 am, 2:30 pm
- Wednesday 25th February. 8 am, 11 am, 2:30 pm
- Thursday 26th February. 8 am, 11 am, 2:30 pm
Venue: Hilton Garden Inn, Umhlanga Arch,
1 Ncondo Place, Umhlanga Ridge, Umhlanga
Testimonials
Hear what Flight Clubs members say about the program.
Flight Club Pilots
Check out the minds behind making Flight Club work for your business.
PRESENTER
Roy Hawker
Roy has worked as a media consultant in 82 media markets around the world. His sales programs have generated over US$326 million in advertising success.
Prior to launching his own company in 2006, Roy held Management and Sales roles at NRS Media, Radioworks, More FM, and The Radio Network.
He is a world-leading authority on how to make radio advertising work for SME businesses.
CREATIVE WRITER
Ralph van Dijk
Ralph Van Dijk is the world’s most awarded radio writer/ director and his company, Eardrum have been voted LIA’s Radio and Audio Agency for the last three years running. Each year they are involved in many of the most awarded radio campaigns at Cannes, D&AD, One Show etc etc.
As a Flight Club member, Ralph will be crafting your radio campaign.
UNIQUE FEATURES
EXCLUSIVE TO THE FLIGHT CLUB
Imagine these benefits put in place for your business.
This is the formula that will make your brand a household name in your region.
GENERIC SPOTS
Primetime placement of thirty-second branded commercials achieving total audience coverage with our maximum impact scheduling formula.
CREATIVE DIAGNOSTIC
Sit down with the world’s best to unpack your business offering and determine how best to communicate your business proposition.
KICK START SPOTS
Get your campaign off to a flyer with the radio station sponsoring an additional schedule to kick start your exposure to their audience.
SUCCESS STORY
Be celebrated as a success story. Strengthen your market position with the highlights of your 'growth story interview' receiving its own schedule on-air.
LOYALTY REWARDS
Accumulate benefits for your loyalty throughout your campaign. Benefits that equate to significant additional exposure.
BONUS SPOTS
Receive additional repetition and audience exposure with your share of unsold inventory.
Why Radio
Below are a few reasons why your business should seriously consider using radio to grow.
Shared Impact — Not Just Clicks
Ever feel like your digital ads are talking to no one?
You’re not alone. Most business owners underestimate the power of shared exposure. On the radio, everyone hears your message — all at once. That’s how brands become familiar, trusted, and easy to choose.
You’ve worked hard to build your reputation, it's worth amplifying.
What would it mean if your entire community actually knew your name — and what makes you different?
Effortless + Always On
Tired of creating content, paying for production, and still not seeing results?
Radio is set-and-forget. Once your message is right, it runs — consistently, confidently — while you focus on what you do best. It’s okay to believe digital is the future. Many do. But imagine not touching an ad dashboard for months — and consistently moving ahead of your competitors.
If your marketing could truly work while you work, what else might that free you up to do?
Maximum Value for Every Dollar
Does it frustrate you to wonder where your ad budget really goes?
Digital impressions often look good on paper — but over $100 billion will be lost to digital ad fraud this year. With radio, every dollar goes to airtime. No bots. No invisible fees. Just real reach, to real people.
If your business already delivers value, radio amplifies it — with scale, credibility, and social proof.
Most AdValue campaigns come with a one-cent-per-listener guarantee. Your digital campaigns don’t come close to that.
If you’re already doing great work, what might happen if more people actually heard about it?
Deep Attention in a Trusted Space
Do you scroll past most ads without even seeing them?
Online, you get 0.7 seconds of attention — if you're lucky. On radio, your message gets 30 full seconds, in a space people trust and enjoy. That’s where real memory forms.
You don’t need to be pushy or flashy. Just present, consistent, and clear.
What might change if people actually listened when your name came up?
Radio gives you 42× more time exposure than digital. If your value needs explaining — not just flashing — this is the medium that gives your message room to land.
6
PROVEN STEPS
TWO MINUTE LESSONS TO MAKE YOUR NAME FAMOUS
Follow these six principles to become an Autopilot Answer
1. Where Your Name Needs to be.
The most important place for your name to appear.
2. The Maths of Getting into Minds.
Learn what is required to make your name an autopilot answer.
3. The Science of Getting into Minds
What is the secret to your brand existing in minds?
4. The Trick to Making Your Name Famous
What is the one thing that will make you famous?
5. How to Glue Your Name into Minds
What is the vital ingredient required to be remembered?
6. The Final Ingredient
What is the final element required to make your name famous?